Over the last few years, veggie burgers have nearly gone mainstream. But Nestlé’s new vegan千亿体育网址 tuna — aka Sensational Vuna — will be a whole new taste sensation for vegans and non-vegans alike. The product will hit Swiss markets this year, then roll out globally.

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a bowl with various vegetables and a pile of vegan tuna in the middle

Sensational Vuna includes six ingredients: water, pea protein千亿体育网址, wheat gluten, rapeseed oil, salt and a natural flavor blend. Free from preservatives and artificial colorings, the alterna-tuna contains all essential amino acids. Food scientists devised the product to have a flaky tuna texture and to suit recipes for salads, sandwiches and even pizzas, according to a Nestlé news release.

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a display of tuna salad inside three avocado halves

Nestlé’s first foray into the plant-based seafood market is great news for overfished tuna species. “Sustainably produced plant-based seafood alternatives can help to reduce overfishing千亿体育网址 and to protect the biodiversity of our oceans,” Stefan Palzer, Nestlé’s Chief Technology Officer, said in the news release. “Our plant-based tuna alternative is delicious, nutritious and high in protein. We are excited to launch this great product, and other plant-based fish and shellfish alternatives are already under development.”

a pair of hands holding a tuna burger

Over the past few years, Nestlé has immersed itself into the plant-based meat sector. The Swiss company acquired veg brand Sweet Earth in 2017, using its plant-based meats to revamp classics like DiGiorno and Stouffer’s pizzas. Sensational Vuna will be part of Nestlé’s Garden Gourmet brand, joining Sensational Sausage, Sensational Burger, Sensational Chorizo and Sensational Mince. Originally, the burger was called Incredible and featured as part of the German McDonald’s Big Vegan TS burger千亿体育网址. But after a Dutch judge ruled that the Incredible Burger trod on competitor Impossible Foods’ name and branding, Nestlé reclassified the brand as Sensational.

a glass jar of "Sensational Vuna," the vegan tuna brand

Swiss stores will launch Vuna in two forms — in a refrigerated glass jar and as part of premade plant-based tuna sandwiches. In addition to European and American markets, Nestlé also has its sights set on China. The company plans to invest more than $100 million in expanded manufacturing within the Tianjin Economic-Technological Development Area in China千亿体育网址 and hopes to introduce its plant-based meats to the Chinese public later in 2020.

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